What was once a costly mistake is now a museum piece for classic car enthusiasts. The Ford Edsel is an invaluable lesson on how even the biggest companies can make costly mistakes if they don't ...

In the 1950s, Ford Motor Company decided to pay tribute to Edsel Ford, the only son of Henry Ford, by creating a new brand bearing his name. Edsel Ford had been a pivotal figure in the company's ...

The 1958 Ford Edsel was supposed to be the new car for middle-class Americans. Ford was so confident in the product that it pumped $250 million into it. But instead of starting a revolution ...

The Model 40 Special Speedster Its rich history began in 1932 after Edsel returned from a trip to Europe. He asked Ford's chief designer, E.T. "Bob" Gregorie to design and supervise the ...