Elon Musk’s polygonal pickup is a polarizing sales flop that's missed the billionaire’s volume goal by a staggering 84%. And ...

“It’s right up there with Edsel,” said Eric Noble, president of consultancy CARLAB and a professor at ArtCenter College of Design in Pasadena, California (Tesla design chief Franz von Holzhausen, who ...

Despite endless hours of testing and consultation, the chairman of the board decided at the last minute that he was going to go with Edsel, the name of Henry Ford's son. "As for the design ...

An Army veteran with a PhD in Metallurgy from the University of Michigan, Frey was confident he had a car that could save the automaker from its biggest flop to date: the Ford Edsel. He pushed his ...

When Todd Willing was 15, he entered a high school work experience program at Ford’s Australian Design Studio. His father owned a garage, and he’d always been around cars. “I had a loose ...

Move over Ford Edsel, Pontiac Aztek, and AMC Pacer, there’s a new automotive flop in town: the dumpster-forward Tesla Cybe ...