The helmet is the visual identity of a football team. Some teams in the NFL, such as the Cowboys, Steelers, Packers, 49ers and Raiders, have had the same helmets for decades.

Not only are unfamiliar college football fans asking what the Ohio State helmet stickers are but there are also questions of when the tradition started, what they mean, how players earn stickers ...

A coach can do more than tell his QB which play to run. Helmet comms can also be used for bigger-picture reminders of time, down and situation and when it’s time to take a risk or play it safe ...