With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

These creative grocery swaps can help you sidestep rising prices tied to imported food items — without sacrificing flavor, nutrition, or satisfaction.

Beyond those two spots, we had three other notable campaigns that went beyond messaging to explore meaningful acts in the ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

A pre-roll ad is a video advertisement that occurs before viewing the main content on online video platforms like YouTube and Dailymotion. These ads are promotions, product marketing videos or ...

Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Video advertising is a marketing strategy that uses short, engaging video clips to promote products, services, or brands. Typically distributed through digital platforms like social media, websites, ...

Apr. 3, 2025 — A switch of just two weeks from a traditional African diet to a Western diet causes inflammation, reduces the immune response to pathogens, and activates processes associated with ...

Stabbing food with chopsticks is widely known to be disrespectful in Japanese society. Plus, it seems silly to be remarking on chopsticks like this in 2025. Elsewhere in the video, Potts tries a ...