With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

These creative grocery swaps can help you sidestep rising prices tied to imported food items — without sacrificing flavor, nutrition, or satisfaction.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

A pre-roll ad is a video advertisement that occurs before viewing the main content on online video platforms like YouTube and Dailymotion. These ads are promotions, product marketing videos or ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights ...

Apr. 3, 2025 — Researchers found that a small population of immune cells in the mouse intestine prevents allergic responses to food, suggesting that targeting such cells therapeutically could ...

Generation Z is putting its own spin on knafeh, a dish first designed to quash a caliph’s hunger pangs One leading botanist is scouring remote corners of the earth to find new species that could ...

Four Tampa restaurants were just added to Florida's Michelin Guide ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.