Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

LeBron James was like a kid on Christmas morning when he saw his Kenbassador doll for the first time. Here's what he had to ...

And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a doll ...

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard doll.

A brand new Barbie trend has descended on social media as thousands of Brits head to an AI platform to create their very own ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand, becoming the first male athlete to ever be featured on a Ken Doll. In ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast Ohio roots.

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.