Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...

Email is as a highly effective direct marketing channel and could be considered ... an email platform that allows automated tagging, for example when someone completes or begins but does not ...

Most users of generative AI think of it as a “content generation” tool. While that’s the most popular use case, it’s not the ...

it’s always a good idea to get in touch after a set period of time and ask about their experience with a feedback request. Password reset: If a customer loses their password, an automatic password ...

Must-have Shopify follow-up emails (with examples) Final words Why does your Shopify store need follow-up emails? According to research, email marketing is a well-spent investment with an ROI ... but ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...