The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

We have tried and tested dozens of air purifiers over the years, measuring their accuracy and speed in removing airborne ...

Biosimilars offer affordable medical treatments, but regulatory guidelines need updating to ensure safety, efficacy, and ...

Can sustainable deodorant brand Wild remain ‘meaningfully different’ as part of Unilever? Kantar’s Jane Ostler takes away the ...

For example ... When a market is saturated with product and service options, especially when those options are somewhat homogeneous, effective marketing strategies can make a difference for ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

With the passing of George Foreman last week, it’s an appropriate moment to reflect on the role branding plays in home ...

CCO License Back in 2019, cruelty-free cosmetics brand Lush took the (even then) brave decision to go ‘anti-social’ by ...

True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite Power’s group CHRO, head of marketing and communication, and head of CSR.

The organic industry reached a record-breaking $70 billion in US sales in the last year, thanks in large part to the innovation, education and the scientific research driven by the Organic Trade ...