The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the ...

We have tried and tested dozens of air purifiers over the years, measuring their accuracy and speed in removing airborne ...

To become a profitable business quickly in an industry known for razor thin margins, kid-friendly flavored milk startup Jubilee is focusing on its local fanbase first before expanding regionally on th ...

Biosimilars offer affordable medical treatments, but regulatory guidelines need updating to ensure safety, efficacy, and ...

For example ... When a market is saturated with product and service options, especially when those options are somewhat homogeneous, effective marketing strategies can make a difference for ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

With the passing of George Foreman last week, it’s an appropriate moment to reflect on the role branding plays in home ...

CCO License Back in 2019, cruelty-free cosmetics brand Lush took the (even then) brave decision to go ‘anti-social’ by ...

Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance ...

Artificial intelligence (AI) and machine learning (ML) offer companies tremendous potential to improve profitability by ...