Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Example marketing materials (Source ... Here is a quick guide to getting the most out of your mix of marketing strategies: For more on building your marketing plan in 2025, including a detailed ...

As a fundamental marketing concept, the Marketing Mix, also called 4Ps, shows businesses which main elements they need for marketing their products and services effectively. Businesses use this ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Are you looking to elevate your social media presence to new heights? Here are the tips and tricks I've used to grow my own ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

Amid a housing crisis, four cities are finding success in Utah’s moderate-income housing program to spur construction and ...

The retailer has flagship stores in London, Milan, Newcastle, Glasgow and Manchester, and its website attracts over 10 ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...