Grand Theft Auto VI is generating massive hype without traditional advertising. The initial trailer broke records with over ...

Grand Theft Auto 6 has a lot riding on it, but the developers can always look at the mistakes and successes of GTA 5 to make ...

R ockstar Games set the internet ablaze with its first GTA 6 trailer, and in dramatic fashion, it's been relatively mute about the mammoth game ever since. It's not just Rockstar ...

Take-Two Interactive boss Strauss Zelnick has revealed why the publisher is keeping Rockstar's Grand Theft Auto 6's ...

GTA 6 is anticipated for a fall 2025 release, as hinted by Take-Two Interactive CEO Strauss Zelnick. Though fans hoped for an ...

Take-Two Interactive CEO Strauss Zelnick has been asked why Grand Theft Auto 6 still doesn’t have a release date, despite the publisher recently insisting it’s on track for release this Fall.

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...

Asked about why the developer is being so coy in an interview with Bloomberg, Take-Two boss Strauss Zelnick implied that it’s ...

Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.

Take-Two CEO Strauss Zelnick comments on the 12-year span between GTA 5 and GTA 6, says that the company has the balance sheet to support long dev times.

Where's Trailer 2 for GTA 6? The boss of Take-Two is talking about marketing for the game, and why it's taking so long to see more from it.

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