The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...

When it comes to race preparation, beauty is playing an increasingly significant role for a new generation of runners.

Nourishing, softening, with rich, colorful textures, lip balms by Summer Fridays, Rhode, Ole Henriksen, and more have gone ...

From highly pigmented blushes to silky hair masks, these products prove less money doesn't mean less results. View Entire ...

Spring is all about new beginnings, and our limited-edition Allure Beauty Box is just the thing for revamping and refreshing your routine, with some of our favorites from Color Wow, Skinfix, ...

From pistachio green to a Capri blue, Celebrity nail artists break down the 9 hottest summer nail colors you're about to see everywhere.

Natural-looking makeup remains a timeless beauty trend that suits all occasions. It embodies the unfussy style of a crisp ...

Finally—a tinted mineral-meets-chemicalSPF that really gets melanin. EltaMD’s Deep shade melts beautifully into a good range ...

The yellow shade works to brighten dullness in fair to medium skin tones, the peach shade masks dark spots in fair to medium ...

The 4th U.S. Circuit Court of Appeals on Thursday declined to lift a judge’s order that the Trump administration “facilitate” the return of Kilmar Abrego Garcia, admonishing the Justice ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Ginseng Essence Water Toner gave a comforting hydration boost following double cleansing ... While the sunscreen and rice ...