New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

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BALTIMORE, MD, April 3, 2025 – New research in the peer-reviewed journal Marketing Science has found that 95% of influencer posts on Twitter (now X), which are sponsored, are not disclosed.

This conversation is with the authors of the chapter “An Ecology of Change in Higher Education” in our new co-edited book, Recentering Learning: Complexity, Resilience, and Adaptability in Higher ...