For example, B2B brands used to have very different deliverability circumstances because most businesses ran their own email servers. Today, lots of businesses use G Suite or ... too. And because ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

The more details you provide to GenAI about your product and customers, the more accurate and engaging the communication will be. But what about newsletters that businesses send to their clients?

Zendesk is a well-established customer service platform that caters to the complex needs of B2B companies. With its omnichannel support capabilities, Zendesk allows teams to manage customer ...

Effective marketing strategies depend on understanding your audience and their needs. B2B marketing (business-to-business) and B2C marketing (business-to-consumer) represent two distinct approaches, ...

MUNICH--(BUSINESS WIRE)--Usercentrics, the leading European privacy tech company, has announced that it has surpassed 100,000 paying B2B customers as brands embrace privacy-first strategies to ...

The suit cited an anonymous Reddit post saying someone "walked into our building and plugged in an email server to our network" to send the emails. An anonymous OPM staffer told the Musk Watch ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude ...

A B2B brand ... about your business is much more powerful than what you say about your business. Don’t overdo it, but do include social proof in your social media channels, email marketing ...