BEIJING--When Eileen Gu won Olympic gold in the Big Air ... surged 20-fold on Chinese e-commerce platform JD.com. Luckin Coffee sold out of Gu-endorsed drinks, with a spike in cup-holders bearing ...

In 2022, Luckin enlisted Eileen Gu, the U.S.-born freestyle skier and Beijing Winter Olympics star, as the face of a new ad ...

Eileen Gu is a freestyle skier representing China ... In addition to these endorsements, she's also the spokesperson for Luckin' Coffee, a coffee chain considered the Starbucks of China, according ...