Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

General Motors expects to save up to $1 billion annually by ending its Cruise robotaxi development program, CEO and Chair ...

TORONTO —Jordan Bartow, a 15-plus-year industry veteran with a history of driving artificial intelligence, media and ...

“Going forward, it is mandatory in North America to install and activate FSD ... Tesla sells Full Self Driving as an add-on for its vehicles. The software is available for $12,000 at purchase ...

But in the rest of the world — the European Union, mainstream America ... is essential if North American automakers are going to compete on the world stage. David Booth is Driving’s senior ...

The Porsche Macan Electric has been awarded Best EV by MotorWeek, praised for its performance, design, and impressive driving ...

Equip Outdoor Technologies UK, Ltd. (Equip), parent of the Rab and Lowe Alpine brands, is strategically moving to re-align ...