Mars-owned chocolate brand, Dove, identified an opportunity to position itself as the 'ambassador of love' in China through a media-first strategy that would position Dove as the ultimate romantic ...

The price increases of raw materials upstream are reflected on the shelves. But for eggs a strong impact also comes from the ...

The core reason is the lack of a daily consumption occasion, as consumers regard chocolate as something only reserved for special occasions like sending gifts or attending to guests. As the category ...

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With the approaching of Mother’s Day, I am giving advice on chocolate today. I have spent decades of selfless research.