This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

On the 3rd of December 2024, the Information Regulator published a Guidance Note on Direct Marketing (“the note”). The note expanded the definition of electronic communications to include ...

Edged Sword of AI Innovation With AI adoption, businesses gain three key advantages of operational efficiency together with predictive analytics and customer-specific interactions. The majority of 70% ...

The new consulting program from Hyperscale Media founders Alex Jackson and Shaul Tsor provides targeted paid advertising and ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Meanwhile, Nintendo’s Switch successor, Nintendo Switch 2, will get its own direct next week on Wednesday, April 2. Expect even more game announcements and release dates then. Nintendo’s ...

A new Nintendo Direct showcase will be streamed live on Thursday, March 27. The new Direct will focus on games coming to the original Switch, not the upcoming Nintendo Switch 2, Nintendo announced ...

Leading Education Experts Gather to Shape Conversations Around Global Education for the Next Generation MACAU SAR – Media ...

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve ...

Elan Group is challenging industry norms by betting heavily on in-house marketing and brand building. While competitors rely on external agencies, Elan's 17-person team handles everything from digital ...