With so many key entry and engagement points and possibilities, many have abandoned the idea of a funnel entirely. Today, in this digital age of mobile, social media, and brave new world of marketing, ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers ... It includes technical consistency, such as digital-first branding and modern ...

Half of UK agencies and advertisers remain to be convinced that digital audio can prove its effectiveness – DAX is on a mission ... In compiling a recent case for long-term, sustained investment in ...

Marking a development for the digital marketing industry ... AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, results-oriented approach to clients.