With so many key entry and engagement points and possibilities, many have abandoned the idea of a funnel entirely. Today, in this digital age of mobile, social media, and brave new world of marketing, ...

It wasn't just the fact that pharma lacked experience in doing marketing and med comms in ... If you want help to ‘win the pharma digital race’, Kanga Health is running a free series of ...

At the same time, H&M was undertaking a digital relaunch ... has invested time and resources into influencer marketing to boost its social strategy. “Influencer marketing has flipped the marketing ...