As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

It wasn't just the fact that pharma lacked experience in doing marketing and med comms in ... If you want help to ‘win the pharma digital race’, Kanga Health is running a free series of ...

Spacebar, a Mumbai-based content marketing agency, made a noteworthy entrance at the 2025 afaqs! Digies Awards, clinching three major wins across competitive categories:* Content Marketing > Thought ...

Advertisers seeking quick conversions with ads that nudge customers to ‘buy now’ might witness a ‘shrinking’ of the marketing funnel. It leads to more sales in a short time, but it’s not ...

The European Union's artificial intelligence and data regulations offer Türkiye a crucial road map for enhancing its digital competitiveness, which could eventually unlock investments and safeguard ...

They use machine learning algorithms to optimize ad campaigns and deliver personalized ads While the app marketing funnel may include similar stages to the traditional digital marketing funnel, it ...