From ancient rituals to digital-age consumerism, this is how marketing—and by extension capitalism—reshaped the way we ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Eskimi, a digital media company with deep Nigerian roots, has announced a bold transformation, shifting from a demand-side platform to a full-fledged creative and media tech powerhouse.According to a ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

FC Barcelona continues to demonstrate why as its slogan proclaims, it’s "More Than a Club" by embracing innovative digital ...

Chevrolet is launching a new advertising campaign in Brazil to celebrate its 100th anniversary of operations in the Latin ...

However, new approaches solve the problem of digital ads and people’s short attention spans. Clothes like hoodies with logos, ...

The digital advertising industry in 2025 is not merely ... Advertisers can now blend brand awareness with performance marketing by synchronizing CTV campaigns with mobile retargeting, effectively ...

“These slogans aren’t just marketing tools ... music saw a 25-point branding increase, while digital ads with familiar slogans boosted brand recognition, distinctiveness, enjoyment and involvement.

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Are you a print subscriber? Activate your account. By Gillian Follett - 25 min 24 sec ago By Ad Age Staff - 1 hour 29 min ago By Tim Nudd - 2 hours 15 min ago By Gillian Follett - 4 hours 24 min ...