Partnering with Disney, Maximum Effort secured $135 million in brand deals for the Deadpool sequel, collaborating with Audi, ...

EXCLUSIVE: Ryan Reynolds is solidifying his Disney ties with a first-look deal at 20th Television for his Maximum Effort Productions ... Reynolds originated his Deadpool character in the former ...

Founded by Reynolds and producer George Dewey in 2018, Maximum Effort’s TV and film projects have included ads for Match.com, Aviation Gin, Mint Mobile, Wrexham AFC and the “Deadpool” film ...

MNTN, the parent company of Ryan Reynolds’ Maximum Effort Marketing, has entered into an agreement to offload its interest to “an affiliate of its original owner.” The move will recombine ...