Years ago, lip balm felt like such a bore. I wanted drama! Passion! Glitz! Eyeshadow palettes, lipstick, blush—that was more my speed than a boring old lip balm. Heck, they all basically worked ...

For example, Stacy’s Pita Chips, owned by Pepsi, Dasani, owned by Coca-Cola, or Gerber Baby Foods ... In 2017, Burt’s Bees and its lineup of 197 globally distributed products including shampoo and lip ...