Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Cadbury Dairy Milk Silk has been at the forefront of helping young hearts express their love. With social media, primarily Instagram, staking claim as a key platform for our young Gen Z audience to ...

The new Silk Nextmilk campaign is a plant-based play on the iconic Got Milk? ads The next generation ... Sailor has been dairy-free since she was 13, and follows a primarily vegan diet.