In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer fit for purpose. As the number of channels has expanded to include an ...

Are you still using sales funnels to map your marketing to customer journeys ... This chart from Smart Insights is a good visualization of how lifecycle marketing matches up with just one type of ...

As we reach a time of peak e-commerce, it’s more important than ever for retailers to understand their customers and the journeys that each one is on, and ...