The initial product lineup includes athleisure apparel and footwear, with a focus on cricket and training gear—items which Tendulkar has been spotted sporting during the league.

Score massive savings on cricket bats, kits, balls, shoes, and jerseys during Amazon's Great Indian Cricket Festival. Up to 70% off select items.

Legendary cricketer Sachin Tendulkar has been testing products from his new sports athleisure brand, “Ten X You,” through the ...

Tendulkar has also been collaborating closely with design and product teams for over six months. The initial range features athleisure apparel, footwear, and cricket training gear—items that Tendulkar ...

Team USA’s women cricketers clinched a spot in the ICC T20 World Cup Global Qualifier—a historic moment that shows how far ...

An athlete is to take on six long-distance races wearing full cricket gear, including pads, gloves, and a cap.

ABOUT 120 teachers from across Tanzania are expected to participate in a face-to-face advanced cricket training course to be conducted by the ICC in Dar es Salaam from April 28-30. The program, ...

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THE Tagore Memorial Secondary School was the recipient of two complete cricket kits, compliments of Sohan Bheer, in memory of the late Ernest and Kala Bheer. At a simple ceremony, held recently at the ...

Fans and keen observers have noticed Tendulkar sporting prototype cricket shoes, training apparel, and even luggage throughout the tournament. This hands-on testing approach echoes a tradition ...

Qantas has strengthened its commitment to Australia’s national sport, signing a new three-year agreement with Cricket Australia.

Beharry and Company Limited, is the first major financial institution to come on board with the joint cricket gear project undertaken by administrator Anil Beharry and Kishan Das of the USA. At a ...