Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it possible. AI and machine-learning can achieve two goals: ...

Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people’s attention. Back ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in the U.S. in 2023, an increase from $8 million in 2022.

It says it will use the AI doppelgangers in some social media posts and marketing in the ... to explore how to showcase our fashion in new creative ways – and embrace the benefits of new ...