Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it possible. AI and machine-learning can achieve two goals: ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Advt Shaun Dix, Ipsos’ Global Leader of Creative Excellence, emphasized the solution's value for advertisers facing budget and time constraints, particularly in the realm of social media ...

B Corp creative agency Circul8 has been appointed as creative and social media partner for the much loved Aussie brand, nudie, currently number one chilled juice brand in grocery retail.

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

If you’ve been scrolling through social media lately, there’s no way you’ve missed the latest craze: Ghibli-style portraits!

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. “While social media ...

It says it will use the AI doppelgangers in some social media posts and marketing in the ... to explore how to showcase our fashion in new creative ways – and embrace the benefits of new ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The label said USC uses its music to drive social media engagement and sell sports tickets and merchandise. "Despite having been on notice of its infringing conduct, USC has repeatedly failed to ...