The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Storyteller, creative leader, and confessed word nerd, Melusi Tshabalala has joined the VML South Africa team as executive ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Literary publication introduces a dedicated freelance poetry editor and maintains a $100 minimum payment for all published ...

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

New features make it easier for advertisers to buy, create and measure campaigns with flexibility and innovation.

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...