WWE stars storming Clash of Clans and Gatorade’s salute to fandom in Latin America.

Moreover, with single brands running many different ads, it becomes difficult to monitor whether an individual ad is effective. Yet, passing on creative testing is not a good option given the ...

It reflects a fundamental shift in how mobile ad creatives are made. It means manual iteration cycles may soon be obsolete. Creative performance can now scale with data, not just instinct.

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

In this extract from Jeffrey Ludlow’s book of essays, titled A Sign…, he explores how donor signs on cultural institutions symbolise power and wealth, but also sometimes controversy ...

The final deadline for Fast Company’s Best Workplaces for Innovators Awards is TODAY, Friday, March 28, at 11:59 p.m. PT.

Adman Santosh Padhi (Paddy) has launched his independent advertising agency “Into Creative.” Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder ...

Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to “detrimental treatment” in an employment tribunal after she objected to ad campaigns for Mars ...