There are a multitude of reasons for creating a marketing plan: to provide strategic direction, create a dialogue with senior management, communicate priorities, obtain buy-in from other parts of the ...

You might also call this “sales-driven marketing” rather than marketing-driven sales — as in this type of plan, you’re letting the sales team dictate exactly who they want, sometimes even ...

It involves creating and distributing valuable ... so many others create content in the same space. A good content marketing ...

so you should dedicate at least a month to creating it. Once your plan is ready, you’ll be ready to move on to other crucial aspects of setting up your business, like registering your company or ...

Popular! “Wicked” is already popular, having grossed nearly $740 million in worldwide box office. But as the film based on ...

creating a business plan, securing funding, and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration. Here are the ...