If a TikTok-viral perfume is the equivalent of a Top 40 radio hit (think Phlur’s Missing Person or Maison Francis Kurkdjian’s ...

In today’s crowded perfume scene, it takes something truly extraordinary to make our beauty editors sit up and take notice.

In my case, as a former ’90s cool girl – or at least an aspiring one – the first name to pop into my head is White Musk by ...

The brand happens to be a favorite of Kate Middleton, too. The Princess of Wales has carried Aspinal of London on numerous occasions, including a visit to Copenhagen in 2022 and for a mental ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

While this novel contains the typical elements of a suspense novel, it also criticizes gender roles and gendered hierarchy through what has become a manifesto for women nationwide: “The Cool Girl ...

In the era of DTC, viral beauty products, it’s nice to see a resurgence of the beloved brand, Clinique. Whether it was at the ...

There's a new cool girl brand in town and it's already a favourite with some of Ireland's influencers, with its clothes being worn by stars including Joanna Cooper. Brown Thomas has announced the ...

Zendaya’s look included a cozy cashmere polo from none other than from Gigi Hadid’s brand, Guest in Residence. The piece, in a cool “oatmeal” hue, has an ample collar and brown ...

Truly, every stylish person I know shops at COS. The retailer is practically bursting with elegant, "quiet luxury" basics ...

Kaelin is a shopping and fashion writer for InStyle, covering fashion, beauty, and celebrities. She got her start in 2019. As fashion and beauty writer, Kaelin taps into her extensive retail ...