Google is testing to always block Third Party Cookies by default in Chrome's Incognito mode. The feature being tested in ...

Google initially banned fingerprinting in 2019, calling it unethical. However, as of February 16th, the company has reversed its stance, officially allowing fingerprinting to track users across ...

Google Chrome is revamping its 'Delete Browsing Data' dialog with UI changes and the removal of bulk password deletion ...

Should you allow cookies every time you’re asked? Away from a computer, device or phone, the answer is absolutely “yes,” ...

Cookies, permissions, notifications; today's web is full of pop-ups, but I always change this setting to save myself from one ...

Google Chrome users are being tracked. Last year’s decision to resurrect tracking cookies triggered a privacy storm, as did ...

Google Chrome has sustained over 65% market share domination of the total browser market in the last few years. In contrast, the second biggest browser Safari has toppled to 18%. This shows the ...

The availability of alt IDs in open auctions has steadily increased, but demand has yet to catch up with supply.

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

Adalytics rocked the ad world with a scathing report on industry brand safety, leading to backlash against monitoring tools like DoubleVerify and IAS.