This article is based on excerpts from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley ... with a larger (business or marketing) goal. The key here is that you care ...

Content marketing driven by a demand generation strategy shifts ... But employee advocacy is a massively underrated content distribution strategy. At the time of this writing, only 17% of businesses ...

Having excellent content isn’t of much use if users can't locate it by ... not the entire sentence. Also, avoid writing “click here” as your link. Be sure to fill in the "Title" of your link. The text ...

In my grad school days, in a writing ... marketing teams to fill in the gaps. External writers are hired to “just make it work,” often without deep enough input from experts. The result ...

University Marketing and Communications shapes affiliated brands ... For more information about writing SEO content, read our Top Five Ways to Improve SEO Rankings. The good news: the web and writing ...

Skip to content viewer section. This article presents findings ... (2017, November 5). The economics of writing center marketing: Measuring and defining intent vs. interest [Conference presentation].

Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low ...