Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...

Plum must be the color of 2025, as UGG recently introduced a plum colorway two weeks ago. One commenter simply relayed “I need. Purple is my favorite color (followed by an aptly-placed purple ...