Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

An curved arrow pointing right. Things are not always what they seem. While most of the time our brain processes what our eyes see, there are instances when this powerful organ fails us. We ...

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Color us confused. A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of ...

They happen when the eyes report to the brain information that does not match the real thing, causing errors in size, shape, color, or movement. Optical illusions can be categorized into several ...