The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Remember the rush of spotting your name on a Coca-Cola bottle? That nostalgic thrill is making a major comeback. Coca-Cola ...

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Coca Cola brings back its iconic 'Share a Coke' campaign, featuring over 180+ popular names, making it easier than ever to ...