Marketing Dive1 年
Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship
Last year, the company ran a major campaign across social, TV and mobile screens to let users follow along with the iconic Coca-Cola bears in real-time while watching the game. The initiative also ...
Marketing Dive4 年
Coca-Cola sharpens mobile focus to connect with teens
Additionally, during the 2012 Super Bowl, the brand ran a campaign across social, TV and mobile screens to let users follow along with the iconic Coca-Cola bears in real-time while watching the game.