Discover the 11 best Gen Z fashion brands online that all the cool girls are shopping from in 2025. From edgy streetwear to pastel aesthetics, these labels are setting trends and redefining style.

These rising stars are creating fresh silhouettes out of classic materials. By Kin Woo Our pick of the season’s vintage-inspired running shoes. By Angela Koh The brand has updated its 2003 ...

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Chinatown-based designer Sandy Liang has downtown girls and TikTok divas in a chokehold, thanks to her unabashedly girly ...

Clawed_Beauty101 has released several singles and EPs since her debut, including "Fading Fast", "Ghost", and "Wildflower". Her music has been praised for its emotional intensity, melodic hooks, and ...

South Korean shopaholic-turned-climate activist Lee So-yeon used to buy new clothes almost daily – until a US$1.50 winter coat triggered an awakening that stopped her shopping entirely.

These rising stars are creating fresh silhouettes out of classic materials. By Kin Woo Our pick of the season’s vintage-inspired running shoes. By Angela Koh The brand has updated its 2003 ...

a beauty claw machine that let winners take home small gifts, and a bowling alley downstairs that carried on the bubblegum-pink theme. “The first eye shadow I ever owned was from Dior ...

Markle, 43, arrived at the Boyle Heights pop-up with her hands full, donating bags of new clothing and beauty products. She also provided lunch for all the volunteers. The former “Suits” star ...

A wire-free bra with laces to give you a little more push-up oomph than regular push-up bras can ...

“You can steam the vast majority of your clothing and be pretty happy with the results.” Plus steaming is, in many cases, better for keeping delicate, soft textiles in good shape: “Ironing ...