That's what Chilean viewers experienced during a 2003 airing of "Star Wars" and what social media users have been losing their minds over this week, doling out Cerveza Cristal memes by the dozens.

Instead of gifting Luke Skywalker with a lightsaber, Obi-Wan Kenobi opens a cooler filled with ice and Cerveza Cristal. "Around 2003 in Chile, when the original trilogy of Star Wars began airing ...