You'll use each value proposition differently. For example, Hubspot leads with its ... Related: 5 Tips For Creating Your Own Strong Brand "Our [business offering] helps [target audience] solve ...
Unique: Your business is the only one that has it. Value ... your unique value proposition tight. Use as few words as possible while maintaining clarity and target. For example, here is our ...
Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...