Forbes Associate Editor Alex York sits down with Sabrina Sadeghian and Jade Beguelin, cofounders of skincare brand 4AM Skin, ...

It also involves hydrating your skin, addressing concerns, and protecting it from the elements. At its most basic, your skincare routine should always include a cleanser, moisturizer, and sunscreen.

Misinformation in the skin-care industry is rampant, which is why it’s more important than ever to give dermatologists a platform and put a well-deserved spotlight on their expertise.