A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product ...

Fill your schedule with coaching calls, not endless content creation. Don’t compromise your magic to grow online. Here's how ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

When artists and brands collaborate on infrastructure, they can ensure their most dedicated fans-not just the most ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.