As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

In today’s competitive market, brand and customer experience are pivotal in determining a company’s success. While these terms are often ...

Long-term loyalty. Authentic connections at every ... The strength of these bonds is foundational to a brand’s success and resilience in an evolving market. Brands that offer great customer ...

While purpose goes beyond just hitting the quarterly numbers, there are business benefits, too. In their iconic book Built to ...

United said its loyalty program, which is already growing at a record pace, will get a further lift when it introduces Elon ...

Customer retention is the backbone of any successful franchise. While attracting new customers or service users is important, ...

Here are five big leadership mistakes to avoid if you want to achieve long-term success. 1 ... that can kill your employees’ motivation and loyalty. When you take responsibility for every ...

Just like strong personal relationships, lasting business success is built on trust, loyalty, and meaningful engagement.

Ramsey, NJ, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced ...