Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

In today’s competitive market, brand and customer experience are pivotal in determining a company’s success. While these terms are often ...

Loyalty programs then create a personalised approach that encourages repeat purchases while strengthening the emotional connections with the brand, leading to long-term success. Learning ...

Customer retention is the backbone of any successful franchise. While attracting new customers or service users is important, ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Capital One Shopping Research. "Brand Loyalty Statistics." Capital One Shopping Research. "eCommerce Statistics." The New York Times. "Trading Stamps: A Long History." Brand Keys. "2024 Loyalty ...

Just like strong personal relationships, lasting business success is built on trust, loyalty, and meaningful engagement.

United said its loyalty program, which is already growing at a record pace, will get a further lift when it introduces Elon ...