Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Why Do People Buy Brand Names?. Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business. Product ...

Family Weekend at the University at Buffalo is an eagerly anticipated event that brings together students, their families and supporters, friends, and the university community in a celebration of the ...

A pack of eight hot dogs cost $8.49, excluding taxes and fees. Since it's a New York brand — and I live in the city — I half-expected to pay a little less for a local product.

WVU Extension joins the many others awaiting the decision by Congress on the Trump Administration's "Big Beautiful Bill," as it is expected to have rippling effects through its program.

Victoria Beckham looked effortlessly chic as she stepped out in Paris wearing an ensemble made up of almost entirely her own brand. The Spice Girl, 51, slipped into a smart red shirt and flared ...

Olive And June Founder and CEO Sarah Gibson Tuttle sits down with Forbes Talks to talk about her journey from salon owner to founder of a multimillion dollar brand.

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

Meghan and Prince Harry recently went to Disneyland with their two children, Archie, six, and Lilibet, four Her lifestyle brand's website states: 'As Ever is more than a brand - it's a love language.

The ownership group was founded by childhood friends Donato Lanni, Mark Halloran, and Rob van Blokland to honor Canadian lore and racehorses ...

Brand new video from the Ohio State Highway Patrol Aviation Unit shows a police pursuit that ended in a wrong-way crash on Interstate 75 Thursday night.