So what do people seem to be craving for the year ahead? Woelfel says that consumers want rooms that foster “comfort, clarity ...

Behr's 2026 Color of the Year is here! Hidden Gem is a smoky shade of jade that feels rich and surprisingly versatile.

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE ...

Behr is commencing color of the year season early this year. The paint color company just announced Hidden Gem (N430-6A) as ...

Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year ­­–– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has ...

New Study Conducted by Behr Paint Shows More Than Half of Those Surveyed Believe Black Tones in the Home Make a Space Feel Bold and Create a New Energy and Vibe Behr Paint Company Announces 2024 ...

Neutrals come in all sorts of shades but, you wouldn’t usually use the word “bold” to describe a neutral. Until, that is, you learn that Behr just announced its 2024 Color of the Year and it ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

BEHR just released a list of their nationwide best-selling, non-neutral paint colors to cap off the year, and these 10 shades represent the biggest color trends of 2023—many of them expected to ...

Behr’s 2023 Color of the Year Is Here, and It’s Making My Neutral-Loving Heart So Happy Of course, I already found the best home pieces to shop in the shade. By Hannah Chubb Published: Sep 14 ...