AI's Rise in the Beauty Industry Artificial intelligence has changed the beauty industry in so many ways by giving services ...

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A beauty retail giant has committed to its largest store outside London after signing a deal to expand to Birmingham's iconic ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Superdrug plans to open other stores in prime locations throughout the year, including Guernsey and Cribbs Causeway in ...

With beauty advice flooding our feeds daily, it’s hard to know what you can trust. Here, we’ve asked the experts to separate fact from fiction, revealing which social media beauty hacks are worth your ...

When it comes to split ends and frayed strands, lots of us want a savior to quickly fix damaged hair—one that doesn’t require ...

It's been almost 17 years since Gwyneth Paltrow launched Goop as a newsletter—since then there have been beauty products, a ...

Even without joining a beauty contest like Miss Universe, Jasmine Curtis-Smith is already a winner when it comes to a stellar ...

Months after she first learned she was excluded from the wedding — with no explanation or communication from the bride-to-be ...

Aesthetician Sreeja Shrestha advocates for hydration as essential for beauty. Her drink routine includes methi and black ...