Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Don’t wanna grow up? There’s apparently still time to be a Toys R Us kid ... at the movies. Variety reports that there’s a ...

Tigercat_LPG/istockphotoBack in the 1960s, kids didn’t need screens or smartphones to get excited — they just needed a toy ...

Blue Ivy’s first birthday was all glitz and glam—with a diamond-studded Barbie to match. Read on to learn more!

You may have noticed all of your friends on social media are turning themselves into Barbie dolls and action figures. WSLS ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...